Tom Wolf's Presenting Performances, sixth edition paperback published in 1991, while dated, is still an excellent primer on the business of performing arts presenting. It covers administration, programming, marketing, fundraising, and operations. At the time of publication, Wolf was responding to a rapidly changing arts landscape...competition between arts organizations was increasing, audiences were shrinking, and public funding was in decline. Wolf considers these challenges and offers practical solutions in a handy and lively format.
Published by the American Council for the Arts in Cooperation with the Association of Performing Arts Presenters, 189 pages. Illustrated by Barbara Carter.
"The remarkable thing about Mr. Wolf's book is its usefulness for experienced administrators as well as beginners." Foundation News
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