Growing Audiences: Creating Value, Meaning and Energy by Nello McDaniel and George Thorn
Growing AUDIENCES asserts the premise and a practice that true audience development is a whole organizational process and requires of each arts provider a real commitment to personal, organizational and audience change and growth. At the heart of Growing AUDIENCES is a commitment to learning, to changing behaviors and to growing on every level. Integral to this growth is a deep commitment to personal values, making meanings central to all efforts, and generating the energy to drive and sustain real change.
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Published by Arts Action Issues; 77 pages; 2003
Table of Contents
THE LEARNING AUDIENCES PREMISES
CHALLENGES TO ARTS PARTICIPATION TODAY
LEARNING AUDIENCES BUILDING BLOCKS
THE GROWING AUDIENCES PROCESS
THE LEADERSHIP: CRUX AND CATALYST
A NEW RELATIONAL FRAMEWORK
GOALS AND STRATEGIES TOWARD CHANGE
ARTS Action Research is an arts consulting group widely recognized for its groundbreaking work in redefining the role, relationships, and operation of arts organizations in today's challenging arts environment. The ARTS Action Research team has served hundreds of arts organizations of all sizes, disciplines and working formats nationally and internationally.
Nello McDaniel, Director, supervises all ARTS Action Research project activity and publication development from AAR's office in Brooklyn, NY. Prior to ARTS Action Research, Nello was Executive Director of the Foundation for the Extension and Development of the American Professional Theatre, an arts consulting company based in New York. From 1978 to 1982, he managed the Presentation and Touring Programs for the National Endowment for the Arts Dance Program. Prior to that, he was Chief Operating Officer and Performing Arts Director for the Western States Arts Foundation. In 1993, he was named Fulbright International Fellow.
George Thorn, Principal Associate, is based in Portland, Oregon. For eighteen years he directed the arts administration graduate program at Virginia Tech, Blacksburg, Virginia. Prior to this, he was Executive Vice-President of the Eugene O'Neill Theatre Center. George spent sixteen years in New York City as a general manager of Broadway, Off-Broadway and touring companies. George is a recipient of the New Zealand Arts Council's Distinguished Visiting Scholar Award.